Located in the beautiful Finger Lakes region of upstate New York. Grassroots Beard & Bath was born after I had tried several brands and decided I wanted to make my own beard care products with a recipe that worked for the sensitive skin underneath my beard. The company vision of Grassroots Beard & Bath began with a desire to provide ethically sourced, high quality handcrafted products made from all natural ingredients to the marketplace.

The finger lakes region supplies an endless amount of gorgeous scenery from our waterfalls to acres of lakeside wineries. Nature is not lost on anyone growing up in this area and that is why Grassroots is a small business that respects the environment and what is offers us. Because of this we will use only natural, sustainable ingredients in our recipes.

I am constantly experimenting and testing new ideas and recipes that will add a more diverse selection of products to our customers. I love to hear any and all types of feedback my customers may have. I am here to enhance my customers hygiene and personal care experience so customer feedback is the best way to ensure customer satisfaction. 

It’s been a pleasure sharing our story with you. Be sure to check back often to stay up to date with new products and offerings.

~ Ari